About the business

JustNow is a free service provider which lists fresh food near your present location that need to be consumed quickly. As a result, these products can be proposed at a very competitive price, up to 50% off! Our objective: bring some financial relief for the consumers and support the retailers in their effort to reduce waste.

Food waste costs South Africa more than R60 billion a year all along the Value Chain (farming, production, distribution, consumption). In parallel, the average food basket costs have increased by 15% since March 2015 and for some basic items, including bread, maize meal and milk, having seen increases of almost 50% over the past 6 months! Every day, many items must be removed from the shelves because they reached the expiry dates although they can still be eaten without any danger. Instead of wasting fresh food, we prefer consumers to take advantage of best prices while improving their ethical behavior.

Management Team

Founder & CEO

Alexandre Vellieux

Alexandre is the founder of JustNow and a senior international manager with 15 years of experience in Auditing, management of IT branches and Supply Chain.

He graduated in 2015 with an Executive MBA in Corporate Management and Strategies at ESCPEurope in Paris.

He has demonstrated track record of strong project and program management able to establish high-level strategic goals and guide teams in achieving key milestones. He constantly dedicated himself to optimising standards for quality, efficiency, and performance. He is a strong relationship builder able to act as key liaison with clients and partners.

Throughout his past experiences, he grows the ability to connect with people and to leverage business relationships, using all the competences and the knowledge accumulated all over the world, mainly in France, Scandinavia and South Africa.


Brad Constantinescu

Brad Constantinescu is the CTO of JustNow, and has been doing project based software development & management for the past 10 years, with a track record in AI & Data Mining applications. At the age of 22 he was the CEO of Romanian internet company.

He is the current President and CTO of Stone Soup Technologies, a US software development and media agency, and also the CTO of HealthWitz, an AI powered health startup, CTO of 2MinuteValet, a parking management start-up, as well as the CEO of Housepedia, a real estate technology start-up based on AI.

He has a Master’s degree in Artificial Intelligence from the Faculty of Mathematics and Computer Science, University of Bucharest.

Brad is also a mentor for the Barclays TechStars accelerator in Cape Town.

Vice President & Adviser

Bradley Kirkland

Bradley is an adviser of JustNow. He is serial entrepreneur in the software space for 14 years in Atlanta, Georgia, and is actively building an investment portfolio of tech startups.

Bradley has a passion for meeting new and interesting people and helping them to connect with other people. He also has an infinite passion on mobile apps, tech startups, complex web apps, investing and consulting.

For Bradley, it comes natural to combine what he loves: people, technology and entrepreneurship and transform it into successful results like making introductions, advising, investing, and occasionally partnering.

He is the CEO and Co-Founder of Stone Soup Tech Solutions, as well as managing partner of Stone Soup Holdings, LLC. He is a mentor for Founder’s Institute and Startup Weekend, and speaks internationally on entrepreneurism, investing, and tech startups.


Natasha Kallideen

Natasha is the CFO of JustNow. She is a senior financial professional with 15 years of experience in accounting methodologies, financial reporting, auditing requirements, analysing business records and financial statements and process improvement.

She graduated in 2008 with a B.Com. degree in Accounting and currently enrolled to receive a CIMA (Management level) accreditation.

During her career, she has gained extensive experience in reporting to senior management regarding the company’s finances and advising them on the financial implications and consequences of business decisions.

She has solid experience and skills in preparing standard accounting reports and summaries for financial analysis.

She has confidently communicated and worked in conjunction with internal and external auditors and have effectively dealt with any financial irregularities as they arose.

Marketing & Sales Partner

Mihai Zant

Mihai ZANT is the Marketing and Sales Partner for Europe. With over 10 years of experience in leading teams and communities, Mihai’s areas of expertise are in Sales, Sales support, Marketing and HR.

He has graduated an Executive MBA at ESCP Europe in 2015, which, along with his international corporate experience, gave him a global perspective on innovation and strategy.

He has a track record of successful projects in the corporate world. His strong interpersonal skills helped him build sustainable business relationships and add value to various projects. His experience in creating and leading communities can add value to JustNow’s mission of reducing waste, as well as help in accelerating its growth.

Contact us

+27 72 1920066
+1 302 4501081